The Programme Is Finalised: dmexco Presents Its 2013 Conference Highlights
JCN Newswire / 2013年8月9日 11時25分
COLOGNE, GERMANY, Aug 9, 2013 - (JCN Newswire) - First-rate panel discussions at international C-level, an unprecedented density of impressive personalities, concentrated women's power with the leading female visionaries of the global digital industry, some of the most innovative start-ups and entrepreneurs, an abundance of digital creativity in diversified formats and the new concept of the "World of Experience": One highlight follows the next at the dmexco Conference 2013! The Conference boasts an absolutely first-class line-up with over 450 international top speakers, who will offer a programme lasting over 190 hours over the two days. The complete programme of the dmexco Conference 2013 is available immediately under www.dmexco.de/Conference-Program-2013 .
The Conference programme of the dmexco 2013 is finalised -- and it really is impressive: Under this year's dmexco motto "Turning Visions into Reality", the dmexco Conference presents all important themes, trends and leaders of the global digital industry at the highest possible level. The leading decision-maker elite is setting key highlights. In visionary keynotes and personal spotlight interviews, they will be presenting the full power of the international digital business on stage at the dmexco in Cologne. In addition to leading personalities such as the previously announced Marc Pritchard (Global Brand Building Officer, Procter & Gamble) or Tim Armstrong (Chairman & CEO, AOL), the highest ranking top speakers include among others Laura Desmond (CEO, Starcom MediaVest), Julia Jakel (CEO, Gruner+Jahr), Achim Berg (CEO, Arvato), Mark D'Arcy (Director Global Creative Solutions, Facebook), Dominique Delport (CEO, Havas Media Group) and Frank Holland (Corporate Vice President, Microsoft). As well as numerous individual lectures, an impressive number of C-executives will also be explaining the latest trends and developments of the global industry in high-calibre panels and discussion rounds. For example in the scope of the star-studded panel discussion "The Great Cologne Summit: The Future Media DNA", in the course of which the digital elite will address themes such as the new brand perception and its strategic media potential in the era of social marketing (11.30 a.m.,19.9., Congress Hall), or at "The C-Suite Summit: The next Game Changer in the LUMAscape", which will focus on the next generation of pioneering technologies for future success in the digital business (4 p.m., 18.9., Congress Hall).
In particular, the "Women's Leadership Table" (11.45 a.m., 18.9., Debate Hall) will make sure that women's power is represented in full force at the dmexco 2013. In this session female industry experts like Ashley Swartz (Furious Minds), Maria Zhang (Alike / Yahoo! Mobile Group), Denise Colella (Maxifier) and Anne Frisbie (Inmobi) will be looking into the secret of "From Seeds to Success". Further "leading women" of the global digital business, who will be enhancing the dmexco 2013, include among others Lisa Utzschneider (Amazon), Nicole Pangis (Real Media Group), Sarah Wood (Unruly), Kelly E. Leach (Dow Jones), Susanne Kunz (Procter & Gamble), Marianne Stroehmann (Interactive Media), Daina Middleton (Performics), Tina Beuchler (Nestle), Lisa Pearson (Bazaarvoice), Wei Liu (Baidu), Dee Salomon (Medialink) and Belinda Rowe (ZenithOptimedia Worldwide).
It is time for fresh visionary ideas from the most innovative start-ups and entrepreneurs at the "Opening Summit: Turning Visions into Reality" (10.45 a.m., 18.9., Congress Hall). Successful newcomers such as GumGum, Kiip and Unbound will be discussing how visionary ideas can be transformed into tangible business successes. "The Native Advertising Debate: Defining the New Content Marketing Era" (2.50 p.m., 18.9., Debate Hall) also promises to be extremely exciting. The founders of pioneering companies like Appssavvy and Outbrain will be discussing the future of content marketing. A further highlight: In the session "Brandh @ck: The Next Big Thing for our Industry" (5.20 p.m., 18.9., Congress Hall) the American key medium, Ad Age, will present a selection of the USA's most promising start-ups.
Top personalities from the international agency landscape will be offering a controversial view of the current opportunities and challenges of the digital business at the dmexco: For example in the panel "The Brand Strategy Debate: Meaningful Brands in a Real Time World" (12.15 p.m., 18.9., Debate Hall), renowned agency decision-makers such as Nick Lawson (CEO, Mediacomm EMEA) and Luke Taylor (CEO, DigitasLBi) will be examining the strategic brand building of tomorrow, whilst Frank Voris (CEO, VivaKi), Daryl Lee (Global CEO, Universal McCann) and Doug Ray (Global President, Carat) will be explaining the growing potential of big data for the success of the entire industry during the "CEO Media Talk: Unlock the meaning of Data" (2.40 p.m., 19.9., Congress Hall). Furthermore, the agencies will also be represented at the dmexco 2013 by top managers like Nigel Morris (CEO North America & EMEA, Aegis), Thomas Strerath (CEO, Ogilvy&Mather), Walter Litterscheidt (CEO, Carat Group), Sven Weisbrich (CEO, UniversalMcCann), Richard Wheaton (CEO, Neo @Ogilvy) and Peter Figge (CEO, JungvonMatt).
We can look forward to creative ideas for new digital business models at the dmexco in the scope of the "Ubercloud" concept, which will be presented by famous visionaries of the global digital business such as Amir Kassaei (CCO, DDB Corporate), Doug Perkul (Managing Partner, SidLee), Arno Lindemann (Creative Director, Lukas Lindemann Rosinski), Marcel Loko (CCO, Zum Goldenen Hirschen), Alexander Ewig (COO, Wundermann), Ben Jones (CTO, AKQA) and Alistair Beattie (Head of Strategic Planning EMEA, Tribal DDB). A wealth of undiscovered potential within the digital creative business will no doubt be brought to light during the course of the following panels: "Commercial Creativity: The Consumer is the medium" (1.30 p.m., 19.9., Congress Hall), "The Showdown: The Impact of Technology on Creativity" (4.45 p.m., 19.9., Debate Hall), "Calling for a new Age of Imagination" (1.15 p.m., 18.9., Congress Hall) and "Creativity meets Media: The Platform and Power Shift" (12.30 p.m., 18.9., Congress Hall).
The dmexco 2013 will be presenting tangible digital visions for the first time ever in its newly developed "World of Experience" concept -- an open world of experience where the latest trends and innovations can be experienced directly. For instance the panel "World of Experience: Tomorrow's visions today" (2.30 p.m., 18.9., Congress Hall) with its star-studded line-up comprising of Michael Karg (CEO, Razorfish International), Bob Lord (CEO, AOL Networks), Antonio Hidalgo (Chief Innovation, Marketing & Strategy Officer, Philips) and Thomas Kiessling (Chief Product & Innovation Officer, Deutsche Telekom) will focus on trendsetting visions of tomorrow and their concrete benefits. Thomas Fellger (CEO, Iconmobile Group), Thomas Husson (Vice President, Principal Analyst, Marketing Leadership Forrester) and Peter Rampling (Member of the Board, Telefonica Digital Europe) will be placing the emphasis on "The Marketing Intersection between the virtual and the real world" in a further programme highlight of the dmexco 2013: the eagerly awaited panel discussion "World of Experience: Internet of Things" (12.40 p.m., 19.9., Congress Hall).
Christian Muche, dmexco Board of Directors, who among others is also responsible for the Conference: "In the fifth year of the dmexco we are presenting the best programme that has ever been staged in Europe -- to a wide trade audience with no admission fee! We have further increased the internationalisation and are more than satisfying the increased expectations of the market in every respect. A new and long-term element in this connection is the 'World of Experience': We are setting a further milestone with this worldwide unique concept, which once again underlines the international importance of the dmexco as a trendsetter of the global digital industry. We are already looking forward to mid-September, when dmexco 2013 will become the hub for the digital world."
The complete Conference programme of this year's dmexco is available online now at www.dmexco.de/Conference-Program-2013 . Trade visitors can register free of charge for the dmexco at https://service.dmexco.de/regi_en .
dmexco is the international leading expo & conference for the digital industry. Comprising of a unique combination between an exposition and a conference it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on marketing, media and technology the dmexco in Cologne is the global no. 1 industry meeting platform for valuable knowledge transfer and direct business transactions. The dmexco, which is organised by the Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders and minds from digital brands, advertisers and marketers, all types of agencies and media owners the dmexco is leading the global digital industry.
All further information on the dmexco 2013 (18 & 19 September in Cologne) as well as photos, videos and statements on the dmexco 2012 are posted at www.dmexco.com , www.facebook.com/dmexco , http://twitter.com/dmexco and www.youtube.com/dmexcovideo .
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