dmexco 2012 Conquers New Markets and Cutting-Edge Fields in the Global Digital Industry
JCN Newswire / 2012年6月21日 17時41分
Cologne, Germany, June 21, 2012 - (JCN Newswire) - A quick glance at the participating exhibitors makes it clear: The dmexco 2012 is conquering new markets and cutting-edge fields in the digital business. From Russia through to the USA, from real-time bidding through to eCommerce -- renowned companies from all over the world and from every area of the digital industry, including Facebook, Yandex, Google, Amazon, Microsoft, Yahoo!, MySpace and eBay, have secured their space at the dmexco!
The dmexco 2012 has already broken last year's expo record high: And this year it has once again registered a healthy growth of over 20 percent, with the exhibition space now spanning more than 50,000 sqm, which means that both expo halls are already completely fully booked! All channels, technologies, application areas and most importantly all participants of the value chain -- from the agencies to technology providers, specialists and marketers through to the media -- are covered. Hence, the dmexco 2012 is the ultimate platform for all relevant areas of the digital business.
The dmexco has registered increased demand from Great Britain, Austria, Switzerland and the BeNeLux countries, predominantly thanks to the Satellite events in Vienna, London and Amsterdam. Whereby, the dmexco 2012 is underlining its high standing well beyond Europe's borders: The leading show is welcoming Yandex, their first exhibitor from Russia. And in the form of Facebook, Google, eBay, Microsoft, Amazon, Yahoo! and many additional top brands, the US giants arealso represented at the dmexco. Further renowned firms are travelling to Cologne -- among others MySpace and Spotify who will be presenting their alignment as an entertainment platform for discovering, sharing and experiencing music for the first time worldwide. Leading real-time bidding specialists from the USA are also relying on the dmexco 2012 as a door opener for their international business. Interesting new exhibitors in this segment include for instance AppNexus, PubMatic and OpenX.
Furthermore, the dmexco 2012 has registered a significant increase in demand from eCommerce companies that have recognised the central role of the dmexco and have opted to join the dmexco in favour of other events. The good growth in the multi-channeland dialogue marketing sectors supports this development. Segments such as video advertising and mobile are additionally displaying a clear tendency towards growth. Famous exhibitor giants such as Nokia, Telefonica, Gettings, Adfonic, YOC and InMobiare demonstrating the high importance of mobile at the dmexco. The leading on-site specialists from the video sector will be Rovi, smartclip, Videoplaza and VoodooVideo. And in the social media area specialist providers like MicroStrategy will be presenting their latest solutions.
Frank Schneider, Director Marketing, Sales & Operations dmexco: "The rally continues! After already experiencing strong growth in 2011, the positive trend has also prevailed in the year 2012. The digital advertising market is also profiting from the macroeconomic strength of Germany. For example this has lead to many US providers using the dmexco as a door opener for their global business."
dmexco is the international leading expo & conference for the digital industry. Comprising of a unique combination between an exposition and a conference it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on advertising, media and technology the dmexco in Cologne is the global no. 1 industry meeting platform for valuable knowledge transfer and direct business transactions. The dmexco, which is organised by the Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders and minds from digital brands, advertisers and marketers, all types of agencies and mediaowners the dmexco is leading the global digital industry.
All further information on the dmexco 2012 (12 & 13 September in Cologne) as well as photos, videos and statements on the dmexco 2011 are posted at www.dmexco.com , www.facebook.com/dmexco, http://twitter.com/dmexco and www.youtube.com/dmexcovideo .
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