dmexco 2014 Enters the New Dimensions of the "Digiconomy"
JCN Newswire / 2014年9月11日 17時30分
Cologne, Germany, Sept 11, 2014 - (JCN Newswire) - The rapid digitization of the entire world we live in is increasingly changing economic structures and laws. The rules for doing successful business are no longer the same ones we knew in the past. The age of a new digital economy -- the "digiconomy" -- has begun. That was evident on the very first day of dmexco 2014 throughout the exposition grounds and at the high-powered conference. This year's dmexco, whose motto is "Entering New Dimensions," is already expecting to post a record number of visitors. With its 807 exhibitors and more than 470 top-class speakers from all over the world, Cologne's summit meeting of the global digital elite is the central hub of the digiconomy. This is where the decision-makers from the areas of marketing, the media and advertising can directly enter these new dimensions. The potential for doing successful digital business has never been greater. In Germany alone, the volume of digital display advertising is expected to reach EUR 1.41 billion in 2014. This figure was presented by the Circle of Online Marketers (OVK) of the German Association for the Digital Economy (BVDW) in the new OVK Online Report 2014/2, which was presented for the first time at dmexco. According to the latest forecast, the German market for digital display advertising has grown by 6.8 percent in 2014 by comparison to the previous year. "In the first half of 2014 there was a certain restraint in the market for traditional display advertising. However, we are already seeing a clear increase in demand during the second half of the year. As a result, we won't quite reach the level of growth we originally expected, but we will have a satisfactory market result, especially by comparison with the other media," said OVK Chairman Paul Mudter. The OVK Online Report 2014/2 can now be downloaded free of charge at www.bvdw.org .
Today all of the important brands and the leading companies of the global digiconomy will be presenting their latest digital solutions, technologies, visions, and innovations on 710,000 square feet of exhibition area in three completely filled halls at dmexco. The companies include Adobe, Amazon, Baidu, eBay, Facebook, Google, IBM, Microsoft, Oracle, SAP, Twitter, Yahoo!, and Yandex. At 30 percent, the proportion of exhibitors from outside Germany is higher than ever before. The U.S. and the UK are represented especially strongly this year. France's digital economy has its own national pavilion for the first time this year, and Switzerland and Austria have further expanded their presence. Other important exhibitors from India, Japan, Malaysia, Uruguay, the United Arab Emirates, China, Russia, and Canada have also recognized the significance of dmexco as one of the few globally relevant digital events with a genuine business background, and are now exhibiting in Cologne.
On the redesigned and expanded stages of the dmexco Conference 2014, top representatives of the global digital economy are discussing the most intelligent strategies companies can use to meet the challenges of a new digiconomy. In a program encompassing more than 200 hours, dmexco visitors are receiving the world's broadest overview of current trends, growth strategies, product innovations, and creative variety from the digital environment of marketing and advertising. In addition to top-class discussion rounds and strategic and visionary keynote speakers, dmexco 2014 is also offering a number of innovative formats such as showrooms and spotlight interviews that focus on themes including Visions, Creativity, the Internet of Everything, Native, Mobile, Data, and Commerce.
The speakers at the dmexco Conference 2014 represent the creme de la creme -- the most important thinkers and top brands of the digital economy. This year there are even more high-caliber representatives of the worldwide advertising industry, including Pieter Nota (Philips), Bonin Bough (Mondelez), Anke Schaferkordt (RTL Group), Kirk Perry (Google), Tom Buday (Nestle), Martin Riley (Pernod Ricard and President of WFA), Carolyn Everson (Facebook), Steven Althaus (BMW Group), Brad Rencher (Adobe), Ajaz Ahmed (AKQA), Caroline Taylor (IBM), Blasco de Felice (L'Oreal), Michael I. Roth (IPG), Jerry Buhlmann (Dentsu Aegis Network), Anna Bager (IAB), Rishad Tobaccowala (Vivaki), Jonah Peretti (Buzzfeed), and Rob Norman (GroupM). Further highlights of today's dmexco Conference included the upgraded concept of the dmexco World of Experience, in which the digital future of tomorrow can already be experienced today, and the inspiring stage program of the new dmexco Start-Up Village, where promising young entrepreneurs present their ideas.
"In the past years dmexco has managed to position itself as the largest international online marketing fair where all the major players from around the world meet," says Bernard Lukey (Yandex) concerning the successful development of the event. David Shing (AOL) believes that the event's success is due in particular to this year's motto, "Entering New Dimensions", and to the intense focus on the new digiconomy. "It's no longer about digital marketing, it's about marketing in the digital world. The dynamics have completely changed," he says. Sean Lyons (Havas Worldwide) is already sure, even after the first day of the event, that dmexco as the summit meeting of the digiconomy will set the standards in the future. "dmexco is the digital benchmark," says Lyons to sum up the event's international standing.
Christian Muche, dmexco Director Business Development, Strategy & International, and Frank Schneider, dmexco Director Marketing, Sales & Operations: "dmexco 2014 represents all the dimensions of the current and future digital economy, and thus it stands at the center of a new digiconomy. We regard dmexco as a leading international trade fair and conference, and we actively implement this claim. Our goal is to serve as central brokers of information and networking and to ideally support companies and our partners as they enter new dimensions and successfully launch themselves in the new digiconomy. The first day of dmexco is the best proof of the absolute top level we have successfully achieved this year."
You can find all of the facts and figures about dmexco 2014 at http://dmexco.de/Downloads/Facts-Figures-e.pdf .
dmexco is the leading international expo and conference for the digital economy. Comprising a unique combination of an exposition and a conference, it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on marketing, media, and technology, dmexco in Cologne is the global No. 1 industry meeting place and platform for valuable knowledge transfer and direct business transactions. dmexco, which is organized by Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations, and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders from digital brands, advertisers, and marketers, all types of agencies, and media owners, dmexco is connecting the global digital economy.
All further information on dmexco 2014 (September 10 & 11 in Cologne) as well as photos, videos, and statements are posted at www.dmexco.com , www.facebook.com/dmexco , http://twitter.com/dmexco , and www.youtube.com/dmexcovideo .
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